Business Climate Research, 5.Q, Winter 1975, 231-36. Throuyh direct payroll deposits, the sponsoring bank increased the number of customers and was in a position to offer them financial services hitherto obtained elsewhere. 0105 Rubin, David. Chase ~anhattan has a friend in David Rockefeller. Bankers !'!o(Boston), 158, Winter 1975, B~-9. Bank pUblic relations at the Chase centers on the bank's chairman of the board. 1LSO SEe ENTRY: 1q93 BON DS--GENERAL 0106 Pezoldt, c.
U. Getting the yes vote on bond referenda. Parks & Bee, 10, t'eb 1975, 23+. Seven basic strategies which agency officials should consider. 0107 Townsend, ~illiam W. Bond salesmanship. New York, N.Y.: Arno Press, 1975. ALSO SEE ENTRIES: 0103, 0717 BUSINESS--BIG 0108 Bloom, Paul N. and Kotler, Philip. Strategies for high market-share companies. Harvard Bsns R, 53'b, Nov/Dec 1975,
63-72. To avoid attacks, a company should first determine its optimal market share, thereby balancing market effectiveness with society's demands. 0109 Businessmen across country aim to dispel negative image. Comm Today, 6, Oct 27, 1975, 11-13. 0110 Flink, James J. The car culture. Cambridge, Mass.: M.I.T. Press, 1975. 260 pp. Asks whether the future will b~ characterized by true community and e~panded democracy, or the superstate serving the supercorporation. 0111 Linoves, David f. Contemporary business problems: the corporate s~cial audit. Vital Speeches, ~"'0, Mar 1 1975, 315-19. Delivered at N.Y.U. before the Colle-}e ot Bsns and Pub Admin, January 9, 1975. 0112 Wells, Louis T., Jr. Soci al cost/benefit analysis for MNCs. Harvard Bsns R, 53'2, ~ar/Apr 1975, ~0-50. How the social cost/benefit approach can also provide a framework for sensible price settin g an d intelligent resource allocation at home. lLSO SEE ENTRlrlS: 0221, 0228, 0~f)1, 1~i6, 1~71, 1661
BUSINESS--CLIMATE B~rnard. Good volunt eers ~ind otber people's business. Today's I!ealth, 5J, Oct 1975, ~b-B. B. Dawson's lobbying for shatterprnof eyeglasses. 011~ rranklin, Jerome L. Relations among four social-psychological a5p~cts of organizations. Adm Sci Q, lO'3, Sept 1975, ~2~-33. Descrihes causal relations among orqanizational climate, managerial leadership, peer leadership, ~nd group process in organizational functioning. 0115 GU ZLardi, ~alter, Jr. Puttirtg the cutfs on capitalism. fortune, 9,. 'I, Apr 1975, 10~-107+. It tne government continues to impinge on more anJ more business decisions, the lI1arket system 'may soon be finished. 0116 Lesly, Philip. Surviv~ng the new ice age in the human climate; wijespread di strust in our institutions. Vital Speeches, 41.24, Oct 1 1975, 7')0-5 Delivered at the IHdwest PH Conferenc?, Madison, Wisconsin, Sept 13 1975 0117 McLaughlin, John. HOIl to r estore the reputation of